Kat Garner
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Rebranding the face of project management

The Association for Project Management is the only chartered membership organisation for the project profession in the world, with over 40,000 members. We helped them undertake a thorough rebrand, covering every touch point that their users come into contact with. A big part of the visual approach was the ‘thread’ line, which was echoed throughout the iconography. An overarching brand illustration as well as a suite of pull-out illustrations were also commissioned for use in addition to photography, which was created by Jonathan Calugi.

I worked on this project during my time at Frank, Bright & Abel

One key deliverable was the set of member and accreditation badges, used across APM communications as well as individual members’ LinkedIn and professional pages. I used curves and angles found within their new logo to create these shield-inspired shapes which could work with the variety of text lengths, forming an easy to understand hierarchy.

 

Brand illustrations by Jonathan Calugi

Brand illustration by Jonathan Calugi

As part of the roll-out I created a brand book which was distributed across the organisation. This was a great opportunity to use the brand illustration in its full and smaller forms, showing the flexibility of the ‘thread’ graphic in print.