One of the initial steps was coming up with a snappy name which highlighted the campaign purpose. I chose to focus on the knowledge sharing side of the project - ‘pass it on’ - and I created an additional lock-up for the new knowledge sharing bank, the ‘Inclusive Thinking Hub’.
A big part of the project was researching and showcasing useful examples of inclusive thinking. This campaign is about accessibility, diversity, and inclusion so it was important that we show what is already being done in a way that the IET community can recognise and engage with.
